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Starbucks launches Cup Magic app
Starbucks has launched Starbucks Cup Magic, an augmented reality app customers can download for free and use to discover Starbucks holiday characters found on red cups, coffee bags and signage.
The Starbucks Cup Magic app allows users to share a snapshot of the merry scene via email or Facebook or click a button to send a Starbucks Card eGift to friends, family or anyone else on their holiday list, the company said.
The Starbucks Cup Magic app is available now for download for iPhone devices in the US and Canada, iPod touch devices in the US.
Annie Young-Scrivner, global chief marketing officer, Starbucks Coffee Company, said: “As part of Starbucks efforts to find innovative ways to engage customers and bring the Starbucks experience to life, we are excited to introduce this fun new Starbucks Cup Magic app for customers to use to interact with holiday characters.
“We are also happy to provide a warm and comfortable gathering place for our customers to connect over their favourite holiday beverage or serve as a one-stop-shop for a special gift for anyone on your list.”
Source: Starbucks Coffee Company
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