Starbucks has announced that it will launch a range of Nespresso-compatible espresso capsules, as the coffee chain seeks to expand its presence in the at-home coffee sector in Europe.
New Starbucks espresso capsules are made using some of the finest Starbucks coffees and will enable customers to enjoy the same delicious coffee at home as they do in store. The range consists of a Fairtrade espresso roast, Guatemala Antigua espresso, Kenya espresso and Colombia espresso – all packaged in boxes of ten capsules.
The new line-up will bring Starbucks’ coffee to even more consumers by applying the company’s expertise in ethical sourcing, roasting and brewing of the highest quality Arabica coffee beans.
Starbucks EMEA vice-president channel development Duncan Moir said: “Our customers value convenience and expect excellent coffee wherever they are. The single-serve coffee capsule market is growing fast, and by launching these new espresso capsules we have a great opportunity to bring the Starbucks quality coffee experience to even more consumers right where they want it, at home.”
The new Starbucks espresso capsules are compatible with Nespresso machines and will be sold in retail stores, grocery and through the Starbucks online store this summer in the UK and France.
© FoodBev Media Ltd 2024