The new truck offers a menu of drinks and food nearly identical to what customers would find in their neighbourhood Starbucks stores.
“People are surprised to see it, and then they’re excited,” said Ike Van Skike, district manager for Starbucks licensed stores. “ASU faculty and staff tell me this is great for them because it’s an area of the campus that doesn’t have a lot of food service.”
The Starbucks mobile truck can move to various locations on campus throughout the day, making it convenient for students and faculty to grab a snack or beverage. While hours will vary on each campus, trucks are able to adjust business hours to suit the needs of their customers, in some cases staying open later than a dining hall.
The mobile truck, which complements Starbucks cafés currently located across campus, is a licensed store operated through Aramark and is a natural extension of the long-standing partnership between the two companies.
Source: Starbucks
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