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Starbucks Via Ready Brew Asia expansion starts in Singapore
Starbucks Coffee Company is to expand Starbucks Via Ready Brew to Singapore, one of its first six additional Asia Pacific markets to launch this innovation for the company.
By the end of September, Starbucks stores in South Korea, Indonesia, Malaysia, Singapore, Thailand and Australia will carry Starbucks Via Ready Brew, bringing its availability to all Starbucks locations in Asia.
Jinlong Wang, president, Starbucks Asia Pacific, said: “Starbucks Via Ready Brew is a revolutionary instant coffee that helps extend the relevance of the Starbucks brand beyond our stores and expand our customer base across Asia Pacific.
“We see immense opportunity for Starbucks Via in Asia, especially with the popularity and significant size of the region’s instant coffee category.”
Source: Starbucks Coffee Company
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