Belgium’s famous premium lager brand Stella Artois is launching Stella Cidre in the UK in March, supported by a ‘double-digit’ million pound marketing campaign.
The 4.5% Belgian cider is brewed in Belgium using Jonagold apples and will be sold in 568ml bottles and 440ml cans.
- Cheetos to release sweet cinnamon crisps in time for Easter
- Diet Coke unveils 'spontaneous' advertising campaign
- New wholesaler for South West England following acquisition
- Beverage > Alcohol
- Beverage > Flavours
- Beverage > Ingredients
- Packaging > Labelling