Stella Artois has unveiled bold new packaging for its Cidre range that puts the fruit used in every variant at the heart of a striking, sophisticated new visual.
The redesign further reinforces Stella Artois Cidre’s premium positioning and is a clear statement of the unique, vibrant personality of the brand.
The bold design will be featured on all bottles and cans in the Stella Artois Cidre range – across apple, pear, peach, raspberry and elderflower variants. The five designs feature paint stroke detailing that highlights the brand’s handpicked apple and fruit flavours and passion for quality ingredients, the Belgian brewer said.
Accompanying the launch of the new packaging is a limited-edition on-pack competition, beginning today and running until 28 August 2016, that will offer consumers the chance to win one of three “extraordinaire adventures” or one of 10,000 Stella Artois Cidre chalices. The adventures include a trip to beneath the Indian Ocean, a private barbecue in the caves of an Icelandic volcano, and a luxury stay on a remote Fijian island.
“It is an important time for cider brands to set themselves apart,” explained Stella Artois Cidre brand manager Ally Atha. “Stella Artois Cidre embodies a sophisticated, adventurous lifestyle and we are excited to launch this incredible on-pack promotion and packaging that further distinguishes ourselves from our competitors.”
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