Stoats has launched two new product ranges, in response to consumer calls for the brand to provide a muesli offering and a sachet version of its porridge.
The new porridge sachets will be available in original, multigrain, cranachan and hedgerow flavours. The original and multigrain 40g sachets are available in packs of six for a recommended retail price of £2.39, while the cranachan and hedgerow fruit porridge sachets – also 40g – will be sold in packs of five with a recommended retail price of £2.99.
The Scottish company has also introduced two flavours of rustic Scottish oat muesli: triple berry and hedgerow fruit. Both available in 500g packs, they will be sold with a recommended retail price of £3.99.
Stoats managing director Tony Stone said: “At Stoats we continue to invigorate the porridge category with new products and we’ve been listening to what our customers want, which has led to the development and launch of our new sachets and muesli. We’re excited to get the products in front of consumers, from our sweet and tangy triple berry muesli to our hedgerow flavours, which are like taking a mouthful of the Scottish countryside; the flavours are exceptional.
“The new sachets offer consumers a convenient range with a variety of flavours. The original porridge sachet provides a simpler option for consumers looking for a base that is versatile to eat on its own or with their preferred toppings while the multigrain porridge sachet allows consumers to enjoy a nutritious breakfast in minutes and taps into the ancient grains trend we’re seeing emerge in 2016. As with all our products the two mueslis are made with the best natural ingredients, something our consumers also love with 53.1% of those surveyed stating that this was the most important feature for them when choosing breakfast products.”
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