European spirits group Stock Spirits has acquired three alcohol brands from Bohemia Sekt for a combined total of CZK 135 million (€5 million).
The acquisition of Prazska vodka, Nordic Ice flavoured vodka and Dynybyl gin will strengthen Stock Spirits’ business in the Czech Republic, Stock Spirits said. The additions will also bolster Stock’s portfolio, allowing it to deliver a more compelling offering to the company’s wholesale and retail customer base in the Czech market.
The company, whose products are principally sold in Central and Eastern Europe, said that Prazska was ‘a well-known Czech brand’ while Dynybyl is the country’s best-selling domestic gin.
The brands are expected to be distributed and marketed by Stock Spirits by the end of the month, while production will be fully integrated into Stock Spirits’ Czech production facilities in Plzeň by January 2017.
Mirek Stachowicz, chief executive of Stock Spirits, said: “We are delighted to add Prazska, Nordic Ice and Dynybyl to our line-up, having tracked these brands for some considerable time. They have a rich heritage and, with the appropriate brand investment and nurturing within our wider spirits portfolio, their addition will ensure Stock remains at the forefront of the Czech spirits market, which is so central to our business.
“As we stressed in our interim results announcement, we will continue to pursue further smaller bolt-on acquisitions to add to our brands line-up.”
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