The privately owned family firm is extending its 340g range currently available in 6x 340g case size to include a new 3x 340g case size for an improved preserve offer, at a low unit cost, to the independents sector.
“We believe there is a real opportunity to better equip retailers to meet the needs of their customers who are seeking more choice at their local store,” said managing director Laurence Hybs. “By providing three jars to a case, it means retailers will not over-stock on one particular flavour and have more room on-shelf for a wider variety of our premium conserve range. It’s a win-win result for the retailer and its customers.”
Stute has six flavours in its premium conserve and marmalade range. These include Fine Cut and Thick Cut Orange Marmalades, Strawberry, Raspberry, Apricot and Blackcurrant Conserves.
The new jars will be available across the UK through cash & carry and wholesalers with a suggested WSP of £2.99 – £3.49 and a suggested RSP of £1.29 and £1.59, from October 2014.
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