By joining with RCCI, Suiza has launched a portfolio of juice drinks under the brand Mulberry Farms, including Cranberry Cocktail, Cranberry Apple, 100% Grape Juice, 100% Apple Juice, Fruit Punch (among others).
“Although we are widely known for our flagship brand, RC Cola, RCCI works diligently to make sure that we can offer our partners a widely varied portfolio in regions across the globe,” said Doug Conroy, sales development full-goods export, Royal Crown International Cola. “As we’re now doing with Suiza, RCCI aims to help our partners respond to consumer tastes and preferences with speed and flexibility.”
According to a MarketLine report, the world beverage market is expected to top $1,900bn by 2015.
Source: Royal Crown Cola International
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