Sunmagic is launching new products to appeal to the consumer trends for low-calorie drinks and more exotic flavours. The first new product is Sunmagic Cherry & Apple Juice Drink which is low calorie and available in 50cl bottles.
Sunmagic will also bring apple, mint & white grape juice drinks to market in mid-October, also in 50cl bottles. This product contains 35% juice, a much higher juice content than that of the average juice drink.
The manufacturer is also launching four new 1-litre packs that are low calorie with no added sugar. These comprise Sunmagic tropical juice drink, orange & mango juice drink, Caribbean delight and summer delight juice drinks. Sunmagic Elopak premium mango juice drink will be available from mid-October.
Sunmagic brand manager Razin Ali said: “We are extremely excited to be bringing so many new products to market, following months and months of consumer research to identify which flavour products would prove most popular.
“Our cherry & apple juice drink responds to a gap in the market for such a flavour profile, and both trade and consumer feedback has already been extremely positive. Cherry products have been around for a long time. However, we believe we are the first to market a cherry and apple product in a 50cl format.”
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