After a year of trials, SunnyD (or Sunny Delight) has also made improvements to its formula. The product range now contains vitamins A, C D and E.
“SunnyD has proven that it has a place in the modern family basket,” said James Logan, commercial director at Gerber Juice Company. “We carried out extensive research and product trials with parents and children who helped to guide us towards the new flavours and the new look for SunnyD.”
The new flavours, available in 1-litre bottles, are priced at £1.29 and will be listed across all major multiples in the UK. The 5x 200ml multipacks are priced at £1.99, or two for £3.
The new products will be supported with a national print campaign during summer and a year-round social media campaign.
FoodBev Media Ltd 2015