In the US, Sunny Delight Beverages Co has partnered with Product Ventures to redesign its iconic, round bottle.
The result is a new, consumer-preferred, squared-up bottle that's easier to handle, pour, and stores more easily in the refrigerator door.
"The new squared-up bottle improves the efficiency of manufacturing, provides structural solutions to the handling difficulties and highlights the iconic brand equities," said Product Ventures CEO, Peter Clarke. "As a packaging designer, I find it gratifying that SunnyD's new advertising focuses on the 'easy to pour, easy to store' bottle, and places the packaging itself as the centrepiece of the campaign."
Source: Product Ventures
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