Rexam’s patent pending Editions technology allows for up to 24 different designs to be printed simultaneously on a single pallet.
Super Premium Editions offers the next step in can design, printing high-definition detailed images onto the can. Positive Editions allows for the inclusion of colour on text, silhouettes and high-definition images.
Speaking about these new developments for Editions, Paul Winwright, European graphics manager at Rexam, said: “We recognised a demand in the market for unique and intricate can designs. Following the success of Editions last year, the introduction of Super Premium Editions and Positive Editions is a natural step in extending the technology even further. We are proud to provide our customers with unrivalled printing options that allow their brands great standout on-shelf and endless marketing opportunities.”
Rexam produces #football cans for Carlsberg Denmark http://t.co/qqQKEYOewH — FoodBev (@FoodBev) April 15, 2014
Rexam produces #football cans for Carlsberg Denmark http://t.co/qqQKEYOewH
— FoodBev (@FoodBev) April 15, 2014
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