Kellogg's Breakfast in America Survey of 14,000 Americans of varying ethnicities, income levels, geographic regions and ages revealed that the vast majority of Americans feel breakfast is important. Yet, the reality of hectic mornings makes it difficult to fit the meal in every day.
The survey found that while nine in 10 Hispanic mums want their kids to eat breakfast every day, 40% report that their child doesn't eat breakfast daily. According to nutrition experts, missing this important meal is not ideal, as eating breakfast in the morning helps children focus in the classroom and provides strength to engage in physical activity.
Sylvia Melendez-Klinger, registered dietician of the American Dietetic Association and a licensed dietician nutritionist, says: "Breakfast is the most important meal of the day. After a night of sleep, our bodies need the nutrients from food to refuel our brains and bodies for the day. Without a healthy breakfast, it is very likely we will not function at our best. Even if moms are short on time, there are quick and flexible options children can have at home to put breakfast back on your daily menu."
Doug VanDeVelde, senior vice president, morning foods marketing and innovation, says: "Kellogg understands, we're parents, too, and we are committed to providing families a variety of cereals that help make mornings simple while offering nutrition, taste and value. At Kellogg's, we know great breakfasts lead to great days, and we are passionate about sharing that message and helping people start each morning off right."
Other key findings of how Hispanic moms responded in Kellogg's Breakfast in America survey include: - Nearly two in five Hispanic mums believe that breakfast is the most important meal of the day and ensure that their child has breakfast on a daily basis. - Hispanic moms are 20% more likely than moms overall to get up early to prepare their children's breakfast. - Hispanic moms are 17% more likely than moms overall to say their family brings breakfast to work or school. Cereal is a great snack to keep the body nourished throughout the day.
- If you enjoyed this article, you may also like this: 31 million US consumers skip breakfast, reports NPD
- Garlic & Herb Popcorn from The Garlic Farm
- Dust Cutter Lemonade in Ball Alumi-Tek bottle
- Mars reveals concept vending machine at Avex 2013