“This campaign showcases the dynamic energy and imagery that connects the consumer more closely with the product, creating a tangible sense of immediate future,” said Diana Pawlik, vice president, marketing, Svedka Vodka. “It’s all about the possibilities of the ‘now’.”
“Our challenge, creatively, was to take the notion of being progressive and ahead of the curve while immediately relevant to our millennial target,” said Joseph Bonnici, creative director, Bensimon Byrne. “We collaborated with Matt Barnes, a coveted and award-winning commercial photographer and one of the hottest multimedia production houses in Europe, Parasol Island. The result is a spectacularly vivid world where anything is possible with Svedka.”
The creative rotation supports new flavours, core flavours, as well as 80-proof, and will start with Svedka Vodka, Svedka Orange Cream Pop and Svedka Strawberry Colada in the spring, followed by a range of new executions in autumn.
Digital and out-of-home executions begin this month, with experiential sampling events across the country in 20 markets throughout the summer.
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