News
SymphonyIRI Group partners with mySupermarket
A new partnership between SymphonyIRI Group, and mySupermarket, a UK independent online grocery shopping site with two million unique users, will provide the first detailed multi channel view of shoppers’ behaviour in the UK — both online and in store.
The service will provide unprecedented insight into the most developed online grocery market in the world which is currently worth £6bn and growing at over 20% a year, the company said.
It will provide a unique and granular view into how hundreds of thousands of shoppers are using mySupermarket to make better informed choices in the face of continued financial pressure.
Dan Finke, MD of SymphonyIRI Group UK, said: “The last five years has seen phenomenal growth in the demand for Shopper Insight. The need to understand why shoppers buy and just as important, why they don’t buy, is crucial. Against this backdrop, SymphonyIRI and mySupermarket have formed this partnership to create unique insights on a scale and to a depth previously unavailable to the industry.
“Whether buying online or optimising their shopping list prior to travelling to stores, these insights will enable our clients to understand how shoppers navigate through product, pricing and promotional choices before ultimately reaching a purchase decision.”
A wide range of services will be available as a result of the partnership, from the optimisation of price, promotion and assortment through to the real time evaluation of new product introductions and media impacts.
Source: mySupermarket
- If you enjoyed this article, you may also like this: Tesco launches online grocery shopping in Prague
See also
Latest news
| |
Your comments (0)
Add your comment
Please login or register to post comments.