Symrise have announced the launch of a new website aimed to answer all questions related to vanilla.
The German firm aims to answer questions such as: “Have you ever wondered where the vanilla in your favourite ice cream comes from?” Visitors to the website will also learn that as well as sourcing its beans directly from farmers who grow vanilla, Symrise has also established a fermentation and extraction plant in the heart of Madagascar.
Reinhard Muehe project leader in the creation of the new Symrise website said: “Our vanilla site explores and describes our unique sustainable sourcing model in Madagascar, as well as introducing the people who hold the keys to unlocking vanilla’s magic and creating delicious tasting solutions for our customers.
“Our new website hopefully contains everything you’ve ever wanted to know about natural vanilla and Symrise.
“We invite everyone to dive into the three pillars of our vanilla site: a sustainable source, creativity and innovation and a global favourite.”
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