News Published on 21 Jul, 2009
Tangerine launches Butterkist lorry
Filed by Shaun Weston
Tangerine Confectionery, the UK’s largest independent sugar confectioner, has launched its first fully branded Butterkist Popcorn Lorry. The vehicle is operated by CEVA Logistics, a global supply chain management company.
The 13.8m bright red double deck trailer will display the Butterkist logo, pieces of popcorn and the slogan ‘The UK’s number one popcorn!’. It will carry Butterkist popcorn and other Tangerine products from factory sites to CEVA’s distribution centres throughout the UK.
Tangerine has worked with CEVA since 2004. Brian Callin, regional director, retail & consumer sector, CEVA Logistics said: “We’re very pleased to be operating the only Butterkist branded lorry in the country. We have worked with Tangerine confectionery for a number of years, and are happy to carry the branding of one of their bestselling products on our vehicle.”
Source: Tangerine Confectionery