Icelandic Water Holdings, makers of the CarbonNeutral premium natural spring water Iceland Glacial, has rebranded with a new logo, bottle and outer box packaging. See what the old one looked like ...
The new identity was developed by communications agency Team One, a division of Saatchi & Saatchi, to 'immerse consumers in the full Icelandic Glacial experience of purity, beauty and pristine environment'.
Team One conducted research to identify how Icelandic Glacial could better separate itself from the competition in the water aisle, as well as understand consumer perception of Iceland. The findings indicated an opportunity to leverage the culture, beauty and natural resources of Iceland, along with the purity of the Olfus spring, to make Icelandic Glacial more distinctive from other premium waters.
The new bottle features a variety of enhancements that highlight Icelandic Glacial's homeland and create a unique voice for the brand as unmistakably Icelandic.
Featuring frosted matte finish panels, a window in the shape of Iceland that displays the country's topography and retaining the brand's unique glacial bottle shape, the new design attempts to capture the essence of Iceland and underline the premium nature of the product.
Updates include a new black script, additional information on the 5,000-year history of the source, emphasised pH information and a bold, lava-inspired black cap. The bottle's back panel includes the new tagline 'Source of an Epic Life'.
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