The new bottle includes a design that incorporates a hand-sculpted tea leaf motif with 3D qualities, giving the impression that the bottle is wrapped in tea leaves.
Distribution of the new bottle will begin in May 2013.
“Iced tea is an iconic American tradition and Tejava’s new proprietary PET bottle will set a new packaging standard in the RTD tea category,” said Doug MacLean, CEO of Crystal Geyser Water Company. “We are confident that this revolutionary new design will engage consumers like none previously.
“The lifelike tea leaf design allows people to feel the tea leaves on the outside of the bottle, which echo the origins of our pure black tea. Tejava is simply pure brewed tea. Nothing added, or needed.”
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