It is hoped that this will help the Enaleni community in South Africa to build a sustainable future.
The campaign kicks off with a wine-tasting event attended by key bloggers, press and members of Tesco’s social media community. At the event, attendees will be given a choice of five wines to taste, two red and three white, all made with different grapes picked by the Enaleni community. After tasting all the wines, people will vote for the one they think should be sold in Tesco stores.
After the grape has been selected, the campaign will launch on social media on 1 July. Using an app created by We Are Social and hosted on the Tesco Facebook page, fans of Tesco will be able to submit their suggestions for the wine’s name and the bottle design. After these have been received, fans will be able to vote for their favourite name and design for the bottle.
One winner, whose name or design will be voted for by the online community, will win a trip to South Africa courtesy of Enotria.
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