Tesco is to reduce the prices of 1,000 everyday products as part of Big Christmas Price Drop.
Richard Brasher, CEO of Tesco UK, said: “In these tough times, customers are understandably concerned about the cost of Christmas but are still determined to celebrate with their families. We have some great seasonal promotions on offer in stores as you would expect but for customers on a budget we understand that Christmas is about the products you need to buy each week as well as the treats.
“Big Price Drop wasn’t a one hit wonder. It is a rolling campaign to help customers and tomorrow we will launch the Big Christmas Price Drop – reducing the price of 1,000 more everyday products that reflect what customers need to buy at this time of year. Tesco will deliver an affordable and enjoyable Christmas for customers and help keep their celebrations special.”
Since its introduction there have been over 100 million transactions through the tills containing Big Price Drop lines and over 13 million Clubcard customers, 90% of those to shop with Tesco during this period, have saved at the tills, the supermarket said.
As part of the Big Christmas Price Drop, families will continue to save on popular everyday items including different varieties of meat, fruit, vegetables, bread, milk and juice.
Customers have told Tesco that while they were anxious about the cost of Christmas this year and would evaluate spending to spread out the cost of Christmas, they are still determined to celebrate and spend on their Christmas meal, gifts for children and festive drinks.
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