Tesco launches online grocery shopping in Prague

Shaun Weston6 Jan 2012

Tesco has launched its online grocery shopping service for customers in Prague, the first in its Central European business.

The new service offers Czech customers over 20,000 lines of fresh and frozen food and groceries, as well as non-food items such as toys, stationery and accessories.

The launch follows a successful trial with customers and staff in November and is part of Tesco Group strategy to be an outstanding international retailer in-store and online.

The launch is also pioneering the online platform that Tesco has developed to enable it to launch its online grocery business across multiple countries.

Tesco will initially operate from three stores covering the Prague region, and will eventually offer online shopping in other regions.

Source: Tesco

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