Tesco has launched its online grocery shopping service for customers in Prague, the first in its Central European business.
The new service offers Czech customers over 20,000 lines of fresh and frozen food and groceries, as well as non-food items such as toys, stationery and accessories.
The launch follows a successful trial with customers and staff in November and is part of Tesco Group strategy to be an outstanding international retailer in-store and online.
The launch is also pioneering the online platform that Tesco has developed to enable it to launch its online grocery business across multiple countries.
Tesco will initially operate from three stores covering the Prague region, and will eventually offer online shopping in other regions.
If you enjoyed this article, you may also like these stories:
- Douwe Egberts redesigns packaging to reflect UTZ certification
- GlaxoSmithKline repositions Revive from Lucozade to drive sales
- Rabobank identifies three forces driving the hybrid consumer trend
- Food > Confectionery
- Beverage > Dairy
- Food > New Products
- Distribution > Retail
- Beverage > Soft Drinks
- Beverage > Tea & Coffee
- Beverage > Water