The new range will replace Tesco Light Choices and Tesco Eat Live Enjoy. It aims to give customers an easy and appealing way to control the amount of salt, sugar and fats they eat, without compromising on flavour.
The range includes more than 230 products, from bakery and ready meals to yogurts and healthy treats. 85% of the whole Healthy Living range is new or improved.
“Helping our customers and colleagues to lead healthier lifestyles is very important to us,” said David Wood, Tesco UK marketing director. “We want to give our customers great-tasting products that make choosing healthier options easy. To do this, we’ve drawn on new food trends and the expertise of our colleagues and suppliers who are passionate about food, to ensure our Healthy Living range provides choices that taste better, look better and are even more healthy.”
The new Healthy Living range is available in-store and online from 6 January 2014.
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