It has been reported that consumers at Gatwick's North Terminal can order Tesco groceries on the retailer's new interactive virtual store, which can then be freshly delivered to their homes on their return.
This is not only the first time that Tesco has trialled the virtual store concept in the UK, but also the first time globally that it has combined the concept with interactive displays.
According to IGD Retail Analysis, the new virtual screens are designed to look as though the consumer is looking at a fridge. By scanning the bar codes of the 80 products available, customers can simply add them to a virtual basket on their mobile and book a delivery slot for when they return home.
Although only 80 products are available, by encouraging customers to shop using their mobiles, they will have access to Tesco's full online food range of 20,000 lines.
The virtual store is being trialled during Gatwick's two busiest weeks of the year, from 6 - 19 August.
Source: IGD Retail Analysis