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Tetra Pak supports waste reduction week in Canada

Rebecca Prescott17 Oct 2011

Waste Reduction Week, a national initiative (US) endeavours to raise awareness about the environmental impact of waste. As part of Tetra Pak’s global 2020 strategy, Tetra Pak has committed to cap carbon emissions at 2010 levels and double the recycling rate of used beverage cartons.

In Canada, Tetra Pak is actively pursuing ways to reduce waste by supporting school recycling initiatives, assisting away-​from-​home recycling programmes, launching industry initiatives, working with domestic material recycling facilities and developing viable end markets for carton fibre.

School lunches are a major source of waste. In Ontario (US), an average student’s lunch generates a total of 30kg of waste per school year. Tetra Pak Canada has joined forces with Metro Ontario to support the Waste-​Free Lunch Challenge, a school programme developed by the Recycling Council of Ontario to educate students, staff and parents about waste reduction.

The programme coincides with Waste Reduction Week and challenges students to bring waste-​free lunches. It also puts participating schools and classrooms in competition to produce the least amount of waste.

Elisabeth Comere, director, environment and government affairs, Tetra Pak, “Tetra Pak is actively working to grow carton recycling in Canada, and we are proud to support programmes like the Waste-​Free Lunch Challenge that promote waste reduction strategies. As a concerned carton manufacturer, it is our responsibility to ensure that staff, parents and kids understand that carton packages like milk and juice boxes are recyclable.”

As part of the programme, Tetra Pak will support the advancement of carton recycling education and awareness and assist with school recycling audits to understand how schools are organised in terms of recycling access and performance. This information will help Tetra Pak fine tune its recycling strategy to increase the national carton recycling rate, the company said.

Source: Tetra Pak

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