News Published on 29 Jun, 2009
Tetra Pak launches Tetra Brik Edge
Filed by Claire Phoenix
Tetra Pak today announced the global launch of Tetra Brik Edge, an easy to open packaging solution for chilled liquid dairy products, designed for consumers of all ages.
“Tetra Brik Edge is so user-friendly that even consumers with hand disabilities, such as arthritis or injuries, found it easy to handle, open and pour,” said Leif Hansson, development manager, The Swedish Rheumatic Association (SRA).
The 34mm diameter SimplyTwist screw cap on Tetra Brik Edge requires a low opening force, designed to be easy to open, pour and reseal for everyone. The large diameter of the closure is also good for the smooth pouring of thicker dairy products such as cultured milks and drinking yogurts, as well as milks and flavoured milks.
In addition to the consumer research normally conducted when developing new packages, Tetra Brik Edge was tested and developed according to the SRA’s internationally renowned methodology. In recognition of the excellent performance of the new package to those with limited hand function, Tetra Brik Edge has been designated ‘Package of the Year’ by the SRA.
The functional benefits of the sloping top panel and package’s shape make it an excellent vehicle for branding. The sloping top provides extra space for additional messages. The package’s higher top-edge also acts as a support and facilitates ‘stackability’.
Source: Tetra Pak