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Tetra Pak previews aseptic bottled shaped pack for milk

Tetra Pak is about to release the world’s first carton bottle for ambient white milk. The company claims that ‘not only is it new and innovative, it may even change the way you look at packaging.’ There’s a preview here:
The new bottle shaped aseptic package is made from renewable Forest Stewardship Council certified paperboard and features am injection moulded top with screw closure. It seems likely to appear on some shelves during April before its official media launch in Sweden on 16 May.
In the meantime, for more information, visit www.tetrapak.com/life where there is also a competition to win an iPad2.

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