Agree or disagree, I’m sure you’ll concur that 2009 has been a great year for the energy shot sector, a trend that looks set to continue into 2010. Here are my favourites:
Some of the biggest companies have rolled out exciting product innovations across the world in the soda category, despite the recession.
And Coke Zero continues to gain ground.
It’s been a big year for ingredients, with stevia making significant inroads into the marketplace. Its launch has to be in my list of the year’s best ingredients:
Riding the financial storm with perfectly brewed aplomb seems to be the RTD tea sector, which still seems to be serving up new products and delightful concoctions to keep us interested in all seasons. My particular favourites this year were:
With Christmas and the New Year celebrations approaching, it’s wise to factor in a ‘recovery period’ in which to ease the trifles of too much rich food and alcohol. I may devise a simple diet that revolves around my favourite functional drinks of 2009:
The juice drinks category has been particularly busy this past year, with new and inspiring packaging designs, delectable cocktails of flavours and ingredients, and some of the year’s most interesting and entertaining marketing campaigns. Here are a few of my favourite products:
Let’s not forget simple hydration, which has been a key topic for discussion in 2009. In our quest to drink enough water to function on a day-to-day basis, we’re now spoilt for choice in the variety of flavours and functionality we have on offer. This is my list of particular favourites:
Exhausted from the tearing and shredding of wrapping paper, you could hydrate the kids with any of these wonderful highlights of 2009:
Last but not least, here’s my pick of the bunch from the dairy drinks sector, which was quite a task, I can assure you. 2009 has been a bumper year for this particular category, with no obvious slowdown in terms of innovation launches and creative thinking.
And that’s it for my lists of 2009 highlights. There were so many to choose from, but I look forward to the many wonderful drinks of 2010. For now, let’s raise a glass to 2009.
Merry Christmas to you all – see you in the new year!
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