The transition of territories in Central Florida, originally announced in February 2014, will include Tampa/St Petersburg, Fort Myers, Fort Pierce, Lakeland and Sarasota. The company anticipates closing the transaction in 2015. Financial terms were not disclosed.
“Troy Taylor has a long and trusted history with The Coca-Cola Company and I can think of no one better to lead our business in Central Florida,” said Sandy Douglas, group president, Coca-Cola North America. “As we have said, the Coca-Cola system should be a reflection of the communities where we operate and the consumers and customers that we serve. We are pleased to welcome Troy as a new bottling partner.”
Troy Taylor is the chairman and chief executive officer of Coca-Cola Bottling Company of Central Florida. With more than 20 years of business leadership experience, Taylor has significant experience in leading strategic initiatives and transactions for franchise-related businesses, including multiple Coca-Cola-related investments.
“I grew up enjoying the refreshing taste of Coca-Cola products every day,” said Taylor. “I’m excited and honoured to now have a role in creating those genuine Coca-Cola moments for people in the Sunshine State. I believe there is tremendous opportunity to be a leader in Central Florida and I look forward to building strong relationships with our consumers, customers and community.”
In April 2013, The Coca-Cola Company announced that it had signed letters of intent with five US bottlers which committed to creating a stronger US business model through the granting of new, expanded territories. The five bottlers are Coca-Cola Bottling Co Consolidated, Coca-Cola Bottling Company United Inc, Swire Coca-Cola USA, Coca-Cola Bottling Company High Country and Corinth Coca-Cola Bottling Works Inc.
Source: The Coca-Cola Company
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