The range has already secured listings with major UK retailers and has launched into Waitrose, Boots, Superdrug, WH Smith, Ocado, Whole Foods, Nisa and Booths in June.
The line includes four varieties; three from the core range (Passionfruit, Banoffi, Coconut & Lime) and a new edition, Blackcurrant & Beetroot.
“We decided to redesign and relaunch our current small pot range to target the food-to-go market for the first time and ensure that The Collective was reaching as many consumers as possible,” said co-founder Amelia Harvey. “This line is designed to be accessible and enjoyed on-the-move. By opening up our product to additional usage occasions, we hope that we’ll be able to provide existing fans of our brand with a new way to experience The Collective while giving new consumers an opportunity to try us for the first time.”
Sold individually at £1.00 per 150g pot.
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