Gourmet yogurt brand The Collective has spiced things up with the launch of a delicious and warming new gingerbread limited edition, designed to tap into demand for seasonal flavours during autumn and winter.
The seasonal edition will allow the business to tap into significant consumer demand around Halloween and Christmas, retailing for £2.39 for a 500g tub. It is the first yogurt of its kind to be launched in the UK and is inspired by freshly baked gingerbread men and sumptuous Jamaican ginger cake. It pairs The Collective’s yogurt with a double layer of golden brown spiced compote that balances the sweetness of soft brown sugar with fragrant notes of stem ginger, ground spice and cinnamon.
A double layer of this sweet and spicy conserve is folded through thick live yogurt, made using the finest West Country milk and featuring the silky smooth texture and creamy taste that makes The Collective’s gourmet yogurt “the best tasting in Britain”.
The Collective co-founder Amelia Harvey said: “Our gingerbread edition has been created to provide consumers and retailers with a seasonal dairy option throughout the colder months and the key buying occasions of Christmas and Halloween.
“At The Collective we try and spice things up with our limited editions and this flavour and texture evokes happy memories for many of us, with its distinctive taste and fragrant aroma. Brits emotionally connect with baking gingerbread men as children, eating spicy Jamaican gingerbread cake for afternoon tea or decorating a gingerbread house during the festive season. The sweet and spicy compote pairs perfectly with our yoghurt and creates a warming and exciting flavour for autumn and winter.”
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