Both agreements will run through 2016 and provide Hershey with a larger presence within collegiate sports.
Dan Vucovich, senior vice president, US, The Hershey Company, said: “This is an especially exciting time for Hershey, as we not only extend our role as part of a prestigious group of NCAA partners, but also expand our presence within the collegiate realm through our partnership with IMG College.”
Source: The Hershey Company
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