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The National Dairy Council and Quaker Oats enter partnership
The National Dairy Council and The Quaker Oats Company, a division of PepsiCo, has entered a partnership to develop programmes in schools and other channels to increase children’s access to breakfast, nutritious snacks and physical activity.
The National Dairy Council, under the leadership of America’s dairy farmers, and Quaker have long been dedicated to creating healthier lifestyles for children and families.
Thomas Gallagher, CEO of Dairy Management, said: “Decades of nutrition research and in-school programmes have helped the National Dairy Council fight against poor nutrition, inactivity, and obesity among children.
“Dairy farmers are excited to extend their commitment to children’s health and nutrition by partnering with Quaker Oats to address the need for wholesome, balanced meals for children.”
The partnership’s activities will be funded in part through the Genyouth Foundation, a non-profit organisation formed through an unprecedented public-private partnership with the National Dairy Council and the National Football League (NFL), devoted to raising funds to support child health and wellness efforts. Quaker will join the NFL roster of partners in 2012.
Source: National Dairy Council
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