The return of Shloer Berry Punch Limited Edition

Shaun Weston26 Oct 2012

Shloer will reintroduce Shloer Berry Punch Limited Edition in the UK. The drink was an 'immediate hit with consumers' when it made its debut last autumn.

In the 12 weeks leading up to Christmas last year, Shloer sales increased by 12%, adding an extra £1.4m to the value of the adult soft drink category over the festive period, and Shloer Berry Punch Limited Edition accounted for 72% of those incremental sales.

Shloer Berry Punch Limited Edition has an RRP of £2.29 and is available in 75cl glass bottles.

Source: SHS Drinks Group Division