The full list of best and worst supermarkets ranked in the survey as follows:
Waitrose topped the survey of over 11,000 Which? members with a customer score of 82%, receiving five-star ratings for its customer service and the quality of its fresh produce. Aldi came second with a score of 74%, and Lidl was third with 69%.
At the other end of the scale, Tesco is the lowest-rated of the nine supermarkets with 45%, getting poor scores in many areas.
91% of Which? members believe that Waitrose cares about its customers, while 90% think it’s trustworthy and 77% associate it with healthy eating, all higher than for any other supermarket.
Which? members are overall less glowing in their appraisal of Tesco, rating it poorly in most areas, including pricing, fresh produce quality and customer service. Several customers find the experience of shopping in Tesco ‘unpleasant’.
“Its stores tend to have surly staff and are littered with boxes,” said one Which? member. Tesco is also considered the supermarket that cares the least about its customers and is least trustworthy.
Only 27% of members feel that Tesco is helping to ease the strain on their food budget. No other store in the survey is as poorly rated in this respect.
Which? members say they want supermarkets to keep special offers simple – 55% say straight discounts were their preferred type of special offer, well ahead of other offers such as petrol vouchers (16%) or buy-one-get-one-free deals (11%).
They also say that their biggest bugbear with supermarkets is not being able to compare products due to different units being used, such as £2 per kg or £1.20 per item, or unit prices not being used at all.
Source: Which?
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