The sponsorship deal includes a significant donation to the brand’s charity partner, Pump Aid, which will help fund two Rugby League World Cup elephant pumps, helping to provide clean, safe drinking water to disadvantaged communities in Africa.
The deal also includes perimeter ads at each game, a presence on the Rugby League World Cup website and in the official match programmes, as well as placement of water bottles at press conferences and in dressing rooms.
Nicky Reeve, head of marketing at Thirsty Planet, said: “The Rugby League World Cup is a truly global sporting event, attracting media from over 100 countries. It is also a family-friendly tournament and one where hydration is a very important factor. That’s why it is such a fantastic natural partnership for us.”
Thirsty Planet’s sponsorship will be supported by PR and social media activity.
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