Thor will be available in four flavours – Original, Fire, Ice and Thunder – and will be on trial in a handful of bars in the south of England, priced at £3 a bottle.
Aimed at 24-40-year-olds, all four of the Thor flavours use crisp apple as a base and introduce dry and bitter notes for a complex flavour combination.
Alistair Scahill, founder of Thor Drinks, said: “When it comes to drinking out, we found that many of the soft drinks on offer were uninspiring and to be endured rather than enjoyed. While a lot of the alcoholic options are given sophisticated profiles, the soft drinks on offer didn’t seem to match this.
“We wanted to redress the balance with an exciting and premium alternative to alcohol. We have used a lot of complex flavours to create Thor drinks making them much more appealing and enjoyable to drink.”
Plans to develop limited editions, seasonal variants and expansion into supermarkets are also under way.
FoodBev Media Ltd 2015