In a clever piece of marketing, the company is now promoting its Tic Tac Mints My Pack Tour at festivals in the US, where interactive stations help consumers create customised packs.
Those who create package designs are sent a photo of their Tic Tac pack creation for sharing on social media sites. They can also take their personalised pack home. Anyone unable to reach an interactive venue can create their own label online on TicTacMyPack, reflecting their particular blend of the 13 flavours of Tic Tac mints.
Category manager for Tic Tac Mints in Ferrero, US, Todd Midura, said: “Our packs are recognised around the world for their iconic shape and with this mobile tour and microsite, our fans can put their own spin on a product they know and love.”
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