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Tiger Woods dumped by PepsiCo’s Gatorade
Tiger Woods has been dumped by Gatorade, which makes the company the third major corporate sponsor to abandon him since he hit the headlines for more than his usual golfing exploits last year.
“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” said a company spokesperson. “Our partnership with the Tiger Woods Foundation will continue. We wish him all the best.”
FoodBev.com reported last December that Gatorade made the decision to drop ‘Tiger Focus’ from its sports drink portfolio.
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