The new Garden Vegetable & Quinoa and Brown Basmati & Quinoa Tilda Steamed Basmati variants will be available from the end of August 2014.
The launch is expected to help drive further innovation within the Ready-to-Heat category, currently worth £180m.
The Tilda Steamed Basmati range is now worth over £37m at RSP and has added more value to the category than any other brand. (IRI, Major Multiples 52 w/e 21 Jun 14.)
“Tilda has a strong reputation for continuous innovation,” said Tilda head of mainstream marketing Anna Beheshti. “These new Wholegrain Basmati & Quinoa products will appeal to consumers driven by well-being and those who are already buying whole grain. Although quinoa looks like a grain, it’s actually a seed, with a wonderful nutty taste and a great crunch that complements Tilda Basmati perfectly.”
Both variants are gluten-free, are suitable for vegetarians and are free from artificial colours, flavours and preservatives.
Available in 250g pouches with an RRP £1.59.
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