Gluten free meal range No.G has rebranded and will now be named Too Good To Be Gluten Free.
The move is an attempt to focus on the range’s innovative quality, flavour and choice, rather than the absence of gluten.
Sam Benjamin brand manager at Too Good To Be Gluten Free said: “Adopting a gluten-free lifestyle shouldn’t mean that you have to compromise on quality, flavour or choice. This rebrand plays up the positive aspects of great-tasting gluten-free food, where premium ingredients are key.
“The fresh, modern look of the packaging will stand out on shelf and introduce the products to a wider range of shoppers.”
Too Good to Be Gluten Free’s range includes a chicken and wild mushroom pie, a tangy cheese and onion quiche.
The range will also now offer larger 400g quiche products to give point of difference and to capitalise on the demand for family portion sizes.
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