Relaxation drink Tranquini has announced a “breakthrough brand campaign”, which will encourage consumers to “feel the flow”.
The Feel the Flow concept is in line with Tranquini’s brand ethos because it refers to being in the zone and more specifically getting the best out of any situation, the brand explained.
Distributed across all major digital channels, the Feel the Flow campaign is being launched in 30 countries with a manifesto film in which a man shows through his own eyes what being in the flow is actually like. Something as simple as his trip from his apartment to work is made effortless due to the fact that he’s positively relaxed or, as his inner voice says, “cool, calm, collected.”
“We believe that the Flow campaign perfectly captures Tranquini’s essence,” said Tranquini founder Ahmed Elafifi. “We pride ourselves on being more than a beverage and on encouraging a positive lifestyle and outlook that fits today’s consumer aspirations. We are confident that the Tranquini Feel the Flow campaign effectively conveys this philosophy.
“Flow, quite simply, means being in an alert but relaxed frame of mind so that you can handle whatever life throws at you in a cool, calm and collected way. The film shows how when you’re calm and feeling good, things go your way – they fall into place. We are confident that this campaign will inspire our audiences to embrace a more positive lifestyle.”
© FoodBev Media Ltd 2024