UCC Coffee UK & Ireland has refreshed its Lyons coffee bag range in response to growing consumer demand for high-quality, convenient coffee.
The range of coffee bags features a new look with vintage-inspired packs and blend strength guides to help shoppers select a coffee that suits their tastes. The brand will also launch a new charity partnership with Project Waterfall, which helps to provide clean drinking water and sanitation to underprivileged communities across the world.
The aim of the partnership is to raise over £100,000 for coffee producers through a donation for every pack sold, recognising Lyons’ commitment to supporting its coffee growing communities.
The individually wrapped coffee bags, appearing on supermarket shelves this month, contain 100% fresh roast and ground coffee. The range contains four blends – No.2 Light and Smooth; No.3 Rich and Full Bodies; No.4 Dark and Intense; and a decaffeinated blend.
UCC Coffee UK & Ireland sales and marketing director Marcus Swift said: “This is a very exciting time for the Lyons brand and a major shift towards providing consumers with great coffee. We know that taste, quality and strength guides are the top three most important factors for consumers when purchasing coffee for at home. And that 57% of consumers drink a variety of coffee types depending on the occasion and the equipment they have. This means there’s a place for our coffee bags on most coffee lovers’ shopping lists, with the coffee bag format enabling them to enjoy quality coffee at anytime. We’re confident that our vibrant new look will have maximum shelf appeal.
“Our refreshed range combines over 100 years of coffee roasting expertise from an iconic British brand with an innovative and mess-free way to brew roast and ground coffee. It’s fresh, convenient coffee that can be enjoyed anywhere – on the daily commute, in the office, on the school run or chilling out at home.
“Supporting our communities is a very important part of what we do. Partnering with [Project Waterfall] means we can make a real difference to the lives of the people that supply us with our nation’s favourite drink. Our donation will come from a combination of pack donations and fundraising activities and will provide clean drinking water and sanitation to over 4,000 people in Tanzania, Ethiopia and Rwanda.”
The launch will be supported with an integrated sampling, advertising, digital and PR campaign including sampling at major railway stations, as well as an online competition that will challenge consumers to “Demand More” from both their coffee and their daily grind.
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