Üfit protein drinks has launched three new flavours into its existing range of high-protein drinks.
The new products are aimed at male and female consumers and have been developed to offer ‘nutritional convenience’, to suit the needs of busy consumers. The new iced latte variant, which combines 22g of protein with 100% Arabica coffee, ‘bridges the gap’ between mainstream and everyday health categories by offering a nutritious option to those who currently buy cold coffee drinks, Üfit said.
It will be accompanied by new vanilla and banana flavours, which join the brand’s existing line-up of strawberry and chocolate varieties.
Terry Adams, marketing director for Üfit, commented: “Creating a product that was in equal parts delicious, healthy and convenient was our primary goal from the outset of this project. Protein has risen to the top of the nutrient heap in recent years, as getting more protein into their diet increasingly becomes a top priority for many consumers – and rightly so.”
The new flavour additions, along with the existing flavours, can be found across the UK in select Tesco Extra and Sainsbury’s milk aisles and in the soft drinks section in One Stop and McColls convenience stores.
“The extension of our Üfit lines,” Adams continued, “beginning with our launch into Tesco and Sainsbury’s, represents continued growth in the market and an increase in the demand for practical ‘on-the-go’ options.”
The new products join a family of drinks that include the high-protein Collagen+ beauty milk and BeFast, the first liquid breakfast drink to launch into the UK market.
Üfit will also be supporting the launch of the three new products, along with its existing lines, with an above-the-line campaign in January comprising of outdoor media, print and PR, and digital activity.
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