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Waterbrands and Chester Zoo saving lives in Africa
UK-based Waterbrands’ charity-oriented bottled water Thirsty Planet has teamed up with Chester Zoo to save lives in Zimbabwe.
Cafes and kiosks at the zoo are stocking Waterbrands’ charity water, Thirsty Planet. For every 50cl bottle sold, a donation of 5p is made to Thirsty Planet’s charity partner, Pump Aid, and the zoo to date has paid for the installation of water pumps in 14 villages in Zimbabwe, making it an elite ‘gold’ supporter of the programme. An organisation reaches gold status when it funds its 10th pump.
“There’s never been a more urgent need for clean water in Zimbabwe,” said Paul Martin, MD of Waterbrands. As water and sanitation systems break down, people have no alternative but to take water from polluted sources. This has caused an epidemic of deadly cholera, which has killed more than 4,000 people. Staff and visitors at Chester Zoo have been brilliant, helping to save lives and benefiting thousands of people in rural Zimbabwe.”
Waterbrands has installed a scoreboard in the zoo’s Café Tsavo, to keep people up to date with donations and spur them on to the next pump.
“We’re delighted to be making a contribution to such a worthwhile cause,” said Martin Davies, head of catering, retail and events at Chester Zoo. “Our visitors are giving it fantastic support and are taking a keen interest in the work of Thirsty Planet and Pump Aid.”
The zoo’s success has pushed Thirsty Planet closer to its milestone of £1m in donations to the charity Pump Aid, which works with impoverished communities in Africa to provide access to clean water and basic sanitation. The total currently stands at £940,000.
Thirsty Planet was launched two years ago. Within months of launching, it had become the leading charity cause water brand, with a volume share of more than 65%.
Source: Waterbrands
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