Bubbleology, a British brand that introduced the Taiwanese drink, bubble tea, to the UK in 2011 has now launched into Eastern Europe for the first stage of its international expansion.
This summer will see Bubbleology founder Assad Khan continue opening stores throughout the continent and also entering into the Middle East as the brand begins the first phase of its global roll-out.
The first London Bubbleology outlet launched in April 2011 in Soho, quickly followed by a concession in Harvey Nichols Knightsbridge.
The international expansion for 2012 will continue into the Czech Republic, Switzerland, Austria, Germany, Kuwait & UAE.
Two more London stores are also launching this summer, including a branch in Notting Hill in July. Additional outlets will open in other major UK cities by the beginning of 2013.
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