The UK Flavour Association has been unveiled at a launch event in London (UK).
Previously known as the British Essence Manufacturers Association (BEMA) and formed in 1917, the UK Flavour Association represents the interests of flavour companies and flavour ingredient suppliers in the UK and internationally.
Members benefit from a coordinated response to proposed changes in UK and EU regulatory regimes and a forum for discussion of consumer and business issues that are impacting the industry.
Jane Route, executive committee chairman, said: “The membership of our organisation has changed considerably over the past few years. So, too, have the opportunities for our industry. Whatever the food or drink – from snacks and sweets, to cheese and yogurt to ready meals and baked goods - getting the flavour of the finished product is critical if consumers are to keep coming back for more.
"At the same time, our members have to address challenging regulatory, technical and nutrition demands such as sodium reduction and the increased demand for natural flavourings. The UK Flavour Association is an incredibly valuable resource where our members can raise and resolve issues and know that Association will represent their interests in the UK and internationally”
The UK Flavour Association is active in Europe through its membership of and committee representation in the European Flavour Association (EFFA), which, in turn is a member of the International Organisation of the Flavouring Industry (IOFI).
Source: The UK Flavour Association
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