Consumers are moving away from supermarkets in favour of convenience and discount retailers.
The UK grocery market is set to experience a 1.2% growth over the festive period with shoppers set to spend around £20billion according to forecast figures from food and grocery research specialists IGD.
Joanne Denney-Finch chief executive of IGD said: “Although our forecast indicates relatively modest growth, with overall prices lower than a year ago, this would represent a strong result for retailers and manufacturers.
“We expect online shopping again to generate the fastest growth this festive period, with a predicted 9.3% uplift generating £1.2billion in sales.
“The launch of Amazon Fresh and of Aldi online this year extends shoppers choice and people will also benefit from more one-hour delivery slots, shorter lead times and the growing availability of click and collect from established players.
“We predict the discounters will enjoy growth of 6.2% this period, hitting sales of £2billion. This would be another good result, although with a stronger proposition from the leading supermarkets on ranging, price and the in-store experience, we don’t think the discounters will grow by quite as much as this time last year.”
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